A performance that hasn't been on the stage for several years is returning to the theater.
Input data: a well-known director of photography, high ticket prices.
The marketer uploads a database of all consumers from the ticket operator's website to an Excel file. While unloading a number of parameters are lost, and the specialist spends hours forming segments. Then the same marketer or employee of an advertising agency uploads the database to the advertising offices. Bottom line: the ad campaign is designed superficially, segmentation is primitive, and the development process takes at least a day.
The solution with Visitor
With Visitor, the marketer will find the data of all users who did not go to the performance in three or four clicks. In four more clicks, he/she will identify those who previously went to the performances of that Director of photography, filter them by the high average check. In the next 5 minutes, scripts will be created directly from the interface for sending messages to users using the specified layouts. Next, the audience will be automatically uploaded to the advertising Cabinet, and after another 5 minutes, the ad will start.
In total, the entire process will take about 15 minutes, and the theater's marketing communication will become personalized and effective.